Article Marketing Tips – How to uncover the best keywords for your niche part 1

July 4th, 2009 by admin | Filed in Internet Marketing Tips

If you intend to master article marketing, then the first thing you need to learn is how to find the best keywords for your niche. That way your target market will be able to quickly and easily find you when they search for your niche keywords in their favorite search engines.

Keyword research is important for two reasons:
1.First, it uncovers words and phrases that you didn’t even know your market would use to find you.
2.It helps you uncover keywords and phrases with a decent number of daily searches in Google and elsewhere, yet very little competition from other marketers.

This second point is where picking the terms “low hanging fruit” and “long-tail” keywords come into play.
In both cases, they’re referring to the low-traffic, low-competition keywords that are easy to dominate in the search engines.

It’s difficult to optimize for the most competitive keywords, especially when you’re trying to optimize an article and not a web page. Instead, what you do is optimize a low-competition keyword, even if that means only picking up a few visitors per day. Collectively, all these low-competition words can add up to lots of traffic… and sales!

Tip: Once you find your keywords, you’ll want to optimize your articles for these words. To do so, simply ensure your keywords appear in the article title, as well as sprinkled throughout the content of your article 2 or 3 times depending on the size of your article.

There are several ways to locate the right keyword phrases for your articles. we will quickly cover the traditional method and the method we truly like to employ.

Here’s how to find your keywords in four steps using the traditional method…
STEP 1: If you don’t already have a favorite keyword tool (either free or paid), search Google for “keyword tool”. Otherwise, the one you’re currently using is fine for our purposes.

STEP 2: Enter your general keywords, such as “dog training” or “losing weight”. Your keyword tool should provide a list of highly competitive words, as well as “long tail” keywords, along with the estimated number of searches each of these words receives per day.

Long-tail keywords might be something along the lines of “losing weight after 40” or “training a deaf dog to sit”. In general, these are the words that will receive fewer searches per day.
Example: While a competitive, highly searched keyword might receive hundreds or thousands of searches per day, the long-tail keyword may receive as little as a few dozen.

In the next step you’ll determine how much competition these words have in the major search engines…

STEP 3: Many keyword tools provide a search engine analysis for you, meaning they let you know how many other websites contain these same keywords.

If your keyword tool doesn’t do that, you can go to a few of the main search engines (such as Google, Yahoo!, and MSN) to run your own search. To find the keywords in the exact order as they appeared in your list, use quotes around the phrase. For example, you’d run a search like this: “dog training.”

Comparing different keywords in your niche will give you an idea of what is considered “competitive” in your niche.

STEP 4 : Finally, choose words from your list that get a decent (relative) number of searches per day, and yet aren’t that competitive in the search engines. These are the words you’ll use to optimize your articles.

Tip: Check out some of the competition on the first pages of Google and other search engines. You may find that even though they hold the top spots for a keyword, they didn’t really optimize for it. That means if you optimize your articles around these keywords, YOU can grab the top spot!

in the next post, we will give you the “unusual” way to uncover the best keywords for your niche.

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